9 Popular Products Our Readers Are Shopping Ahead of Valentine's Day
These are the cutest gifts for your SO or BFF.

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In the Readers' Faves edition of What's In My Cart, we reveal the top products our readers can't stop buying right now, selected from our editors' latest gift recs, trending new launches and the best products tested by Good Housekeeping Institute experts.
Besides being the shortest month of the year, February is most arguably known for being the month of celebrating love — whether that means romantic, familial, platonic or self-love. That theme seemed to resonate as I rounded up the most popular products of February 2025, including recurring favorites that experts in the Good Housekeeping Institute regularly test and recommend. In the past 30 days, our readers have been snagging goodies left and right for their Valentine, taking advantage of upcoming Presidents' Day sales on bedding, fashion accessories and lip products. Below, shop top-rated Valentine's Day gifts that all fall under $40!
Elizabeth Berry (she/her) is the Updates Editor at the Good Housekeeping Institute where she optimizes lifestyle content across verticals. Prior to this role, she was an Editorial Assistant for Woman’s Day where she covered everything from gift guides to recipes. She also has experience fact checking commerce articles and holds a B.A. in English and Italian Studies from Connecticut College.

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