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The best Apple Watches you can buy: Comparing the Series 10, SE and Ultra 2
Whether you’re buying your first smartwatch or upgrading, here’s everything you need to know

Many people looking for a great smartwatch experience should focus on what works best with their phone. And for many of us, that means an Apple Watch, because it works seamlessly with an iPhone.
Apple’s wearables are designed to be convenient and easy-to-use. We've been using them for years, and we now can't leave home without ours in the morning.
Unlike some tech-heavy fitness watches, the Apple Watch is very straightforward. At its most basic, it mirrors several iPhone features so you can pick and choose how many of the alerts, apps and clever health features you want to use. For those getting started, they're great devices if you simply want reminders to get up and move, your notifications on your wrist, and the ability to call for help if you need it.
Best Apple Watches
We've had hands-on experience with each of the watches featured here, and this guide is backed by testing at the Good Housekeeping Institute. We've also used several previous generations of the Apple Watch, starting with the Series 4. That means we understand which features really matter and which you only need if you're more serious about smart communication or health tracking.
Simon Cocks is Good Housekeeping UK’s Technology Editor, overseeing tech shopping content and strategy for the title. He previously also worked across other titles including Esquire UK, Digital Spy, Men’s Health UK and Women’s Health UK.
Simon specialises in testing the latest smart gadgets, home entertainment gear, headphones, speakers, portable chargers, radios, e-book readers and smartphones. He's reviewed top tech products from brands including Google, Apple, Amazon, JBL and Bose.
A magazine journalism graduate from Kingston University in 2014, Simon also worked on the Discovery and Silkroad inflight magazines. He then gained experience writing about entertainment at SFX and Total Film. He also contributed reviews and interviews to TwitchFilm (later ScreenAnarchy), CultBox and Frame Rated.
He joined Good Housekeeping UK as the Editorial Assistant for Special Projects and was part of Good Housekeeping’s Consumer Affairs Team between 2014 and 2019. In this role, he conducted price comparison research, wrote detailed household and money-saving advice guides and edited thousands of in-depth reviews for the Good Housekeeping Institute.
He has focused on technology and gadgets since 2020, where he started by testing out power banks and instant cameras. He writes reviews, roundups, news articles and deals updates, and also covers top tech deals during sales like Amazon Prime Day, Black Friday and Cyber Monday.
When not testing out the latest gizmos, you’ll find Simon either catching up with the newest releases at his local cinema or out shooting with his beloved compact camera.
You can follow Simon on Instagram, on Bluesky, on LinkedIn and on Threads.

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