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The best Apple Watches you can buy: Comparing the Series 10, SE and Ultra 2

Whether you’re buying your first smartwatch or upgrading, here’s everything you need to know

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three different apple watch models displaying the time and various health and fitness metrics
Good Housekeeping UK

Many people looking for a great smartwatch experience should focus on what works best with their phone. And for many of us, that means an Apple Watch, because it works seamlessly with an iPhone.

Apple’s wearables are designed to be convenient and easy-to-use. We've been using them for years, and we now can't leave home without ours in the morning.

Unlike some tech-heavy fitness watches, the Apple Watch is very straightforward. At its most basic, it mirrors several iPhone features so you can pick and choose how many of the alerts, apps and clever health features you want to use. For those getting started, they're great devices if you simply want reminders to get up and move, your notifications on your wrist, and the ability to call for help if you need it.

Best Apple Watches

We've had hands-on experience with each of the watches featured here, and this guide is backed by testing at the Good Housekeeping Institute. We've also used several previous generations of the Apple Watch, starting with the Series 4. That means we understand which features really matter and which you only need if you're more serious about smart communication or health tracking.

Best all-around Apple Watch

Apple Watch Series 10

Watch Series 10
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Credit: Simon Cocks

Pros

  • Thinner, more comfortable design with a larger display
  • Faster chip with smooth performance
  • Comprehensive health tracking, including sleep apnoea detection

Cons

  • Not a major upgrade for Series 8 or Series 9 owners
  • Battery life is fine, but falls well short of Ultra 2

Who it’s for: The Apple Watch Series 10 is perfect if you want a sleek, premium smartwatch with an upgraded design. Compared to the previous version, it now has a thinner build and bigger screen. It’s a great choice if you’re upgrading from the SE, Series 6, or Series 7, or if you’re buying your very first Apple Watch.

Why we like it: The refined design feels more comfortable, while the nearly bezel-free display is great for showcasing watch faces, while fitting an extra line of text and bigger visuals in apps. It’s speedy thanks to the latest chip, and handy features like double-tap gestures and on-device Siri control make everyday use smoother. Health tracking has also improved, with tools like sleep apnoea detection alongside blood oxygen measuring and ECG – the same setup you’ll find on the Series 9 and Ultra models. On test, it scored 91/100 with our expert praising the comfort and accuracy of the GPS, heart rate and blood oxygen level readings.

Take note: If you already own a Series 8 or Series 9, the improvements may not feel dramatic enough to justify the upgrade. Its battery life is good enough for a day of use, but beaten by several smartwatch rivals; the Apple Watch Ultra still wins out for those who need maximum endurance.

Read our Apple Watch Series 10 review

Key specifications

Sizes42mm, 46mm
Casing materialAluminium, titanium
Included strap materialNylon or fluoroelastomer
Battery lifeUp to 18 hours
Operating systemApple watchOS (only works with iPhones)
Contactless paymentsYes, Apple Pay
Heart rate sensorYes
Best value

Apple Watch SE (2nd generation)

Watch SE (2nd generation)

Pros

  • The most affordable Apple Watch
  • Delivers all core Apple Watch features
  • Low-power mode extends the battery life

Cons

  • Lacks an always-on display
  • No ECG or blood oxygen monitoring

Who it’s for: The SE is for those who want the Apple Watch experience at a lower price point. It’s a great choice if you’re new to smartwatches or know that you don’t need the more advanced health features of a flagship model.

Why we like it: Even at its lower cost, the SE delivers core Apple Watch conveniences like fitness tracking, Apple Pay, and Siri. With a speedy processor, smooth performance, swim-proofing, heart rate monitoring, and low-power mode, it covers all the essentials that most of us actually need.

Take note: It skips extras like the always-on display, ECG and blood oxygen monitoring, and the screen isn’t as expansive as on the Series 10. It also doesn't charge that quickly or have a long battery life, especially compared to smartwatch competition that can last for three days or more. But, because it starts at a much lower price, it’s still great value and feels surprisingly close to the flagship experience.

Key specifications

Sizes40mm, 44mm
Casing materialAluminium
Included strap materialFluoroelastomer
Battery lifeUo to 18 hours
Operating systemApple watchOS (only works with iPhones)
Contactless paymentsYes, Apple Pay
Heart rate sensorYes
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Best rugged and premium Apple Watch

Apple Watch Ultra 2

Watch Ultra 2

Pros

  • Durable titanium design
  • Longer battery life than other models
  • Bright display, programmable action button, and specialist features

Cons

  • Large 49mm casing can feel bulky
  • Expensive price

Who it’s for: Want the most durable and feature-packed Apple Watch available? The Ultra 2 is built for you. It’s ideal for outdoor adventurers, endurance athletes, or anyone who values long battery life and rugged design.

Why we like it: Its titanium build, enhanced water resistance and bright display make it tough enough for extreme conditions while still delivering a premium Apple Watch experience. Features like the programmable action button, night mode, loud siren and extended three-day battery in low power mode set it apart from the Series 10. On test, the Ultra 2 earned a 96/100 score, too, impressing us with highly accurate dual GPS and its water temperature detector.

Take note: The 49mm case is large and feels bulky compared to other Apple Watches, so it’s not one that everyone will find comfortable for everyday wear. At £799, it’s also Apple’s priciest option, which means it's important to be sure you’ll make use of its extra durability and specialist features.

Key specifications

Sizes49mm
Casing materialTitanium
Included strap materialElastomer, nylon, or titanium
Battery lifeUp to 72 hours (36 hours in normal use)
Operating systemApple watchOS (only works with iPhones)
Contactless paymentsYes, Apple Pay
Heart rate sensorYes

How we chose the best Apple Watches

best apple watches
Apple

Like all our smartwatch testing, we wear the Apple Watches we recommend and live with them like you would: setting them up from scratch, pairing to an iPhone, and using it daily for calls, messages, timers, maps, Apple Pay, workouts and sleep. We focus on what matters most: ease of use, comfort, screen clarity and controls.

During our testing, we check how well each model delivers on its promises. We monitor the battery life against Apple’s claims, note how long it takes to charge, see how well it copes with everyday knocks and try key health and fitness tools to make sure they work as expected.

We then weigh all the features against the price to evaluate their value, and align our findings with the in-depth best fitness tracker testing by the Good Housekeeping Institute.

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Why you should trust Good Housekeeping

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Good Housekeeping has been testing consumer products for over 100 years, and we bring our rigorous research and in-depth testing to the newest technology, too. When it comes to Apple Watches, we use these in our daily life for everything from managing notifications to tracking workouts, and we’re able to back up our reviews with the testing from the Good Housekeeping Institute team.

This guide was written by our Technology Editor, Simon Cocks, who has worked at Good Housekeeping for over a decade and has focused on tech and gadgets for the last five years. He uses Apple Watch models all the time, and factors in the latest changes when new watchOS software updates come out, because those can affect performance and battery life.

How to buy the best Apple Watch

best apple watches
Apple

It can be confusing sifting through the specifications to understand all the different features of the top Apple Watch models. That’s particularly true when it comes to the advanced health features. Below, we’ve explained the most important ones to consider.

Sizes and weight

Most Apple Watches come in different casing sizes – usually either 42mm/44mm or 45mm/49mm, depending on the model – and will be made of either aluminium or titanium. You’ll need to take note of the casing size you pick so you get the right size when you’re buying alternative Apple Watch straps. When it comes to materials, lightweight aluminium is great for comfort, although titanium may feel a bit more premium and durable.

Operating system and features

Apple Watches run on watchOS, and you manage the settings and features of the watch through the Watch app on your paired iPhone. The watch interface has a tight integration with the phone – it mirrors your iPhone’s notifications (you can pick the ones you want to see) and it allows interactions like replying to texts, answering calls, or controlling apps from your wrist. Everything from your Messages and Health apps to third-party alerts sync over to the watch. In use, it feels like a seamless extension of your iPhone.

Health monitoring

An Apple Watch can be a great way to help you hit your fitness goals and to track your health. Even the base models offer heart rate tracking, activity rings for motivation, sleep monitoring, and all-important fall and crash detection. The higher end models like the Series 10 and Ultra 2 go further. They add ECG (electrocardiogram), blood oxygen monitoring, temperature sensing, and sleep apnoea detection. For sports tracking, the Ultra 2 goes further, including advanced workout tracking and depth and temperature sensors for water sports enthusiasts.

Battery life

Most Apple Watch models offer around 18 hours of typical use (a full day) and up to 36 hours if you use the low power mode. This may not seem like a massive battery life, but a flagship watch like the Series 10 is very fast to charge, taking under an hour to fill up. If you recharge it while you're getting ready in the morning or before bed, you can use it the rest of the time. The model to pick for the most battery life is the Ultra 2. It offers up to 36 hours in normal use, and a whopping 72 hours with low power mode.

Contactless payments

If you've used Apple Pay on your iPhone, it's similar on the Apple Watch. It lets you pay in seconds and securely, with you needing to reach for your wallet or phone. You double-click the side button, choose the card, and hold your watch near the contactless reader until you hear a tap and feel a vibration to confirm it. Payments work everywhere that supports Apple Pay.

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Frequently asked questions

apple watch series 10 review uk
Simon Cocks

Is the Apple Watch easy to use?

While it might seem like a lot to take in at first, Apple has a reputation for user-friendly design, and the watch isn’t an exception. It has an intuitive interface with a touchscreen and a couple of buttons.

Swiping and tapping work just like on a phone, and when you turn the “Digital Crown” it’ll show you useful information from your home screen in a “Smart Stack” of widgets that you can customise.

The Siri voice assistant is available for quick control, you can add several handy watch faces, and there are useful tutorials and guides in the Watch app on your iPhone.


Do I need an iPhone to use an Apple Watch? And what about cellular models?

Yes, you need to have an iPhone to set up and use an Apple Watch. The only scenario in which this isn’t the case would be Family Setup, where you set up the watch for someone who doesn’t have an iPhone.

In general, this wearable is designed to work side-by-side with your iPhone. The phone manages some data and the watch gives you quick access to it. If you want to go on a walk or run while leaving your phone behind, you’ll need to get both a cellular Apple Watch and add your watch to your mobile phone plan, for an extra fee.

For most of us, the GPS-only model is more than fine, as we typically also have our phone with us. A GPS-only watch would also still track your run or walk (the distance, pace and route, with its built-in GPS) but you wouldn’t be able to get calls or texts until you’re back in range of your iPhone.


What do the Apple Watch “rings” mean?

The “Activity Rings” of an Apple Watch are the motivational system designed to keep you active every day.

Each ring represents a different daily goal:

  • The Move ring, in red, tracks your active calories. You choose how many you want to burn each day, and you’ll fill it up when you hit that goal through any activity, including a light walk, cleaning the house or a yoga session.
  • The Exercise ring, in green, is all about your minutes of activity. The default goal is 30 minutes a day, but you can change this to as much or as little as you like.
  • The Stand ring is blue, and this one tracks hours in which you have stood up and moved for at least a minute. You’ll get a reminder if you’ve been sedentary for 50 minutes in the hour!

The overall aim is to “close your rings” each day by meeting all three goals. It can be very rewarding, and you can always start with modest goals and increase them when you feel able to.


How often will I need to charge my Apple Watch?

All Apple Watches are designed for all-day battery life, at least 18 hours per charge. The Series 10 and SE are advertised with the same battery longevity, but the Ultra 2 delivers more, rated for 36 hours of normal use.

It’s worth saying that charging is fairly quick on recent Apple Watch models – the fast charging gets you from 0-80% in around 45 minutes, although the Series 10 is even speedier!

We’d suggest getting into a daily routine where you charge it either when you get ready in the morning or right before you go to bed – that way you’ll be able to use it to track your sleep. The watch will also give you a nudge if it’s below 30% before you go to bed, so that you can charge it before wearing it overnight.


How does sleep tracking work on an Apple Watch?

If you want to improve your sleep habits, the Apple Watch can help. There’s a bit of adjustment period if you’re not used to wearing a watch to sleep, but it can help to have a softer watch band specifically to wear to bed if you find this an issue!

The Watch will track your sleep automatically if you wear it to sleep, and it’ll help if you’ve created a bedtime schedule on your iPhone. It’ll divide your sleep into stages: REM, “Core” and “Deep” sleep – REM is where you’re dreaming, and deep sleep is essential for memory retention and muscle recovery.

Some of the newer models go a bit further by checking for sleep disturbances, which can be a sign of sleep apnoea. It’s not a diagnosis, but could be a valuable indicator of pauses in breathing overnight – sleep apnoea currently impacts more than one billion people worldwide.


Is the Apple Watch waterproof? Can I wear it swimming or in the shower?

Apple Watches are designed to be water-resistant enough for swimming and everyday use, so, yes, you can wear them in the pool or shower – and they’ll of course have no trouble with things like rain or hand washing.

They are made for shallow-water activities, though, so you’ll find that the Series 10 or SE models aren’t made for scuba diving, waterskiing or anything involving speed, pressure, or deep submersion. The one exception is the Ultra watch. You can take this down to a 40-metre depth and it’s safe for high-speed water sports too.

All the watches have a neat feature that can eject any water from the speaker with vibrations, and it’s worth using this after they’ve got wet. If they’ve gone in salt water or a pool, make sure to give them a little rinse in fresh water afterwards.


Can an Apple Watch alert me to health issues or call for help in an emergency?

Yes, Apple Watches have a number of features for health monitoring and personal safety. The main ones we’d consider setting up are heart health alerts that watch out for irregular heart rhythm and medication reminders that help you to take any medications on a schedule that you set up.

There’s also fall detection that will notice if you’ve had a hard fall and call emergency services and a chosen emergency contact (this is on by default if you’re aged over 55), car crash detection that will call for help in the event of an accident, and “Emergency SOS” which can call 999 for you if you press and hold the side button for a long time, even after a slider appears onscreen.

Verdict: Which Apple Watch is best?

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When it comes to the best Apple Watch for most users, the Apple Watch Series 10 strikes the ideal balance. It offers a lightweight design, large, wide-angle display, the latest S10 chip, top-tier health features like sleep apnoea detection, and advanced fast charging.

If a rugged design, extreme battery life and adventure-ready functionality matter most, then the Apple Watch Ultra 2 is the pick. But, it is bulky and has a much higher cost compared to the Series 10.

If you're on a tight budget, the Apple Watch SE delivers the core Apple Watch features. You get activity tracking, fall and crash detection, Siri, notifications and heart rate monitoring. And this all comes at an entry-level price, too.

It’s also worth mentioning that the flagship models of recent years drop in price if you’re prepared to consider a refurbished Apple Watch, and that can be a great way to get these wearables at a lower price.

Headshot of Simon Cocks
Simon Cocks
Technology Editor

Simon Cocks is Good Housekeeping UK’s Technology Editor, overseeing tech shopping content and strategy for the title. He previously also worked across other titles including Esquire UK, Digital Spy, Men’s Health UK and Women’s Health UK.

Simon specialises in testing the latest smart gadgets, home entertainment gear, headphones, speakers, portable chargers, radios, e-book readers and smartphones. He's reviewed top tech products from brands including Google, Apple, Amazon, JBL and Bose.

A magazine journalism graduate from Kingston University in 2014, Simon also worked on the Discovery and Silkroad inflight magazines. He then gained experience writing about entertainment at SFX and Total Film. He also contributed reviews and interviews to TwitchFilm (later ScreenAnarchy), CultBox and Frame Rated.

He joined Good Housekeeping UK as the Editorial Assistant for Special Projects and was part of Good Housekeeping’s Consumer Affairs Team between 2014 and 2019. In this role, he conducted price comparison research, wrote detailed household and money-saving advice guides and edited thousands of in-depth reviews for the Good Housekeeping Institute.

He has focused on technology and gadgets since 2020, where he started by testing out power banks and instant cameras. He writes reviews, roundups, news articles and deals updates, and also covers top tech deals during sales like Amazon Prime Day, Black Friday and Cyber Monday.

When not testing out the latest gizmos, you’ll find Simon either catching up with the newest releases at his local cinema or out shooting with his beloved compact camera.

You can follow Simon on Instagram, on Bluesky, on LinkedIn and on Threads.

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