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We tested 50 pillows and these are the best for a good night's sleep
For side, front and back sleepers

We use one every night, but it’s surprising how few of us are fully satisfied with our pillow. Common complaints range from too firm to too hot to too flat, and, as we all have different sleep styles, there’s no one type that suits everyone.
But nothing can help you nod off quite like a comfortable pillow. So, to make finding the one that little bit easier, the Good Housekeeping Institute put 48 different types to the test and created this handy guide, detailing everything you need to know before you buy.
What is the best pillow to buy in 2025?
Simply after our top recommendations? Here’s a quick list of our winners, with options to suit all sleep styles and budgets.
To find the best, we enlisted a panel of testers to trial a variety of pillows from leading brands for at least two weeks before providing in-depth feedback. We judged them on a range of criteria including design, comfort, breathability and support. You'll find a full breakdown of our rigorous testing below our reviews.
What type of pillow suits your sleeping style?
Think about the positions you typically tend to fall asleep and wake up in, as this will help you find the right pillow for you. Here’s what you should be looking for, according to how you sleep.
- Back sleepers: You’re looking for a fairly supportive pillow with thin to medium height, so try one of our best memory foam pillows.
- Side sleepers: Choose a thicker, firmer pillow to align your neck and spine correctly. Memory foam, once again, could be best, but check that its height suits you first. To align your hips and prevent lower back pain, sleep with another pillow between your knees.
- Front sleepers: Opt for a flat pillow so your head can lay at a comfortable angle. Choose a soft filling such as down or microfibre or if you prefer a more supportive pillow, try wool.
- Combination sleepers: Most of us are combination sleepers, but one pillow can’t suit every angle. It’s good to meet in the middle and go for medium firmness and height to give you the best chance of comfort on your back and side. You could also try using two softer pillows and mould them to suit you.
Think you know what you need? These are our panellists' top-rated pillows to shop in 2025.
Priyankaa is our sleep and wellness expert, specialising in expert-tested reviews and roundups on the latest health and fitness products. From walking boots to running machines, Priyankaa has written about hundreds of products and is passionate about providing in-depth, unbiased reviews. Plus, as an avid runner and gymgoer, she knows exactly what to look for when finding the right gymwear, fitness tracker or earphones.
Priyankaa has an MA in Magazine Journalism from Cardiff University and over five years’ experience in health and fitness journalism. Priyankaa has written for Stylist’s Strong Women Training Club, where she regularly wrote about diversity in the fitness industry, nutrition tips, training advice and her experience completing various fitness challenges. She has also written for a variety of publications including Business Insider, Glamour, Bustle, Metro, HuffPost UK, gal-dem and more. Outside of work, Priyankaa can usually be found trying out a new gym class, seeking out London's best eats or watching a Spanish TV show in a bid to keep up her language skills.
Megan is the Good Housekeeping Institute’s senior homes and lifestyle writer. She loves diving into the latest product releases to find the very best buys on the market and has written hundreds of product reviews on everything from the best vacuum cleaners and coffee machines to the best ice cream makers and robot window cleaners.
When she’s not writing about the newest gadgets and gizmos for your home and garden, you’ll find her running every distance from 5km to 100km or relaxing at home with her cat – there really is no in between.
Megan has an MA in Magazine Journalism and has previously written for Stylist, Glamour, Women's Health, TimeOut, SquareMeal, and YOU magazine. You can find Megan on Instagram @meganlouisegeall.
Blossom is passionate about finding the best home products and appliances for GH readers. As head of the homes testing team, she has led reviews across multiple categories, from pizza ovens, and smart plugs to portable fans and hobs. She enjoys delving into the intricacies of products and refining testing protocols to ensure we’re testing them against their claims. Her aim is to find the top-performing products on the market, to help take the hard work out of housework. Blossom’s most notable accomplishment in the lab has been toasting 528 slices of bread in her quest to find the best toasters money can buy. In her free time, she openly admits to being a music geek and indulges her creative side through crocheting, baking, singing and writing.
Kim Hawley is our health and fitness product tester. Her career in fitness has spanned over 30 years. Prior to joining the Good Housekeeping Institute, she worked as a personal trainer, writer and fitness instructor for some of London’s most prestigious health clubs, including The Harbour Club, David Lloyd and The Chelsea Club. Passionate about women’s health and fitness, especially in pre/post menopause, she is also a Level 4 PT and holds a professional nutritional qualification. Kim is responsible for rigorously testing everything from cross trainers to smart watches.


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