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'I had the most intense orgasms ever': The best vibrators for 2025, tested by 130 women
From rabbits to bullets, we tried a range of sex toys to find the best for every need

Looking to enhance your sex life and revolutionise your self-care routine? Look no further than the best vibrators and sex toys. From reduced stress and improved mood to better sleep, there are a whole host of benefits that come with masturbation.
But shopping for sex toys can be intimidating, and with more products on the market than ever before, finding a device that suits your needs is no easy feat. That’s where the Good Housekeeping Institute comes in.
The best vibrators for 2025
From bullets to rose toys, here are our experts' top picks for all wants, needs and budgets, with options starting from just £12.99.
If you're not sure which type of vibrator is best for you, head to our extensive vibrators buying guide, with a breakdown of the different types, what they do and how to use them. But, if you already know what kind of vibrator you're after, you're in the right place. From Lovehoney to Lelo, we've tested a range of products from all the leading brands.
To find the best, we enlisted the help of over 130 experienced sex toy users of all ages. They tried the vibrators at home over the period of a few weeks before reporting back on design, ease of use and performance. You'll find a full breakdown of our rigorous testing below.
Priyankaa is our sleep and wellness expert, specialising in expert-tested reviews and roundups on the latest health and fitness products. From walking boots to running machines, Priyankaa has written about hundreds of products and is passionate about providing in-depth, unbiased reviews. Plus, as an avid runner and gymgoer, she knows exactly what to look for when finding the right gymwear, fitness tracker or earphones.
Priyankaa has an MA in Magazine Journalism from Cardiff University and over five years’ experience in health and fitness journalism. Priyankaa has written for Stylist’s Strong Women Training Club, where she regularly wrote about diversity in the fitness industry, nutrition tips, training advice and her experience completing various fitness challenges. She has also written for a variety of publications including Business Insider, Glamour, Bustle, Metro, HuffPost UK, gal-dem and more. Outside of work, Priyankaa can usually be found trying out a new gym class, seeking out London's best eats or watching a Spanish TV show in a bid to keep up her language skills.
Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.
When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.

Yanar was our former health and wellness tester.
Kim Hawley is our health and fitness product tester. Her career in fitness has spanned over 30 years. Prior to joining the Good Housekeeping Institute, she worked as a personal trainer, writer and fitness instructor for some of London’s most prestigious health clubs, including The Harbour Club, David Lloyd and The Chelsea Club. Passionate about women’s health and fitness, especially in pre/post menopause, she is also a Level 4 PT and holds a professional nutritional qualification. Kim is responsible for rigorously testing everything from cross trainers to smart watches.


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