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The depuffing device our writer is cancelling her facial for, plus 3 more beauty launches worth shopping this month

These are the only new releases you need to know about

best beauty launches october

Each month, we get hundreds of new beauty launches dropped on our desks, and it’s rather telling to see which pots and potions get nabbed first and which our editors actually go on to buy themselves.

We test thousands of formulations, tools and beauty gadgets each year, so you can be sure you’re in safe hands with our recommendations – in true Good Housekeeping style, we won’t include anything that doesn’t genuinely do the trick.

Whether it’s a breakout-busting body cleanser or a lifting and firming facial device, make your next beauty purchase count with these editors’ picks.

Best new beauty launches for October 2025

Shark FacialPro Glow Face Mask Zen Purple

GH Editor's pick
FacialPro Glow Face Mask  Zen Purple

“The FacialPRO Glow + DePuffi is an exfoliating and sculpting device that treats you to that glorious facial feeling from home. It works like a pore suction device to lift blackheads and grime, with everything going into the glamorous ‘gunk tank’. But you can put away the concealer, as the gentle-but-effective suction levels don’t leave behind any love-bite looking bruises on your face.

There’s also a thermo-adaptive de-puffing head (a fancy temperature-changing Gua Sha, in other words). Use the heat to prime your face for extraction, and then the cooler temperature depuffs any tired eyes or inflammation – particularly useful in the morning. Essentially, the cryo feature sculpts your face and tightens up those pores to lock out grime. Plus, it feels amazing.

It suits a range of skin types, too, as the hydrating element is great for dry complexions, and exfoliation helps clear blemishes. As someone with combination skin, it’s a true gift. This hydrating hero will be the ideal antidote to my scaly winter skin.” Madeleine Evans, Lifestyle Writer

Dr Sam's Flawless Body Cleanser

GH Editor's pick
Flawless Body Cleanser

“As someone with sensitive, breakout-prone skin, I’ve always had to be careful with my routine – fragrance-free, gentle products only. But I must confess. I’ve never really thought about the skin beyond my face (definitely an oversight on my part!). I’d happily lather up with the sweetest-scented body washes, never pausing to think about how it might be affecting my skin. That’s until I discovered Dr Sam’s Flawless Body Cleanser. As Dr Sam points out, the skincare love we give to our faces only accounts for 9% of our skin, hence the brand’s latest launch.

This body cleanser is formulated with lactic acid and mandelic acid to gently exfoliate and smooth, while unclogging pores and brightening. And, for those with troublesome skin like mine, it’s reassuring to know that it’s clinically proven to be suitable for sensitive skin. Personally, I noticed the little red bumps on my chest and arms smooth out – something I have long struggled with.

The cleanser itself has a jelly-like consistency, and once on the skin, it feels ultra-silky – while usually it’s the scent of a body wash that creates a feeling of luxury for me, here it’s the texture that elevates my shower experience.” Zara Tuck, fashion and beauty assistant

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Dermalogica Neurotouch Symmetry Serum

GH Editor's pick
Neurotouch Symmetry Serum

“I don’t always find time for self-care, but I never skimp on skincare, so it makes sense to find a product that does both jobs in one. Hence why I was excited to try this lovely new Dermalogica serum, which ticks off the anti-ageing side with high-tech actives but also factors in the power of touch. Relaxation plus glowing skin, all in one bottle!

Not only are there peptides and adaptogenic botanics to lift and sculpt, this serum comes with a dedicated (and brief) facial massage technique to get the best out of those firming goodies. The silky oil-serum honestly feels wonderful to use (physically and mentally) and I love the natural scent that’s been picked for its mood-boosting properties. There’s a matching salon treatment too, and I’ll 100% be finding the me-time for that one.” Lynne Hyland, beauty director

Aesop Above Us, Steorra Eua De Parfum

GH Editor's pick
Above Us, Steorra Eua De Parfum

“Inspired by the night sky, this is the dreamiest scent for the ‘ber’ months of autumn and winter – it’s got an amber, spicy woodiness to it that makes it feel cosy, while frankincense and cardamom add an earthy freshness. It’s helped to soften the blow of the new season for this sun-seeking summer obsessive, as I wake up each morning excited to douse myself in it (and for the compliments when I get to the office).

I’m going to have to keep this one under lock and key – ‘Do you have any Aesop perfumes I can steal?’ is a very common refrain in my house. The brand’s fragrances have a firm and far-reaching fan base, and I’m now very much one of the stans. To said pals – the only way this bottle is leaving my house is in the recycling when it’s empty, I’m afraid.” Florence Reeves-White, senior beauty writer

Headshot of Florence Reeves-White
Florence Reeves-White
Senior Beauty Writer

Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms. 

With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.

When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites

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