Why trust the Good Housekeeping Institute?
The Good Housekeeping Institute has been testing products for over 100 years, from the best vacuums and the best bedding, to the best hair-growth tech.
Our testers are experts in their fields, whether that's home appliances or skincare science. They develop rigorous protocols to ensure we're putting every product through its paces in the lab. We also use our extensive at-home panel to try them in real life, to ensure they live up to their claims.
Senior Beauty Writer, Florence Reeves-White, has also been writing about beauty products for several years, which includes trying them herself at home and deciphering which efficacy claims can be substantiated, and which are just too good to be true.
These also passed...
- Silk’n SonicYou Electric Toothbrush, £75.65; Score: 83/100 – this one has an extremely long-lasting battery life (300 days of charge, to be exact).
- SURI Sustainable Sonic Toothbrush, £56.25; Score: 82/100 – An eco-conscious choice, this sustainable brush is made from plant-based castor oil and corn starch. The included self-sanitising case impressed our testers too.
- Philips One By Sonicare Battery Toothbrush, £19.29; Score: 82/100 – This battery-powered brush is slim and affordable, making it a great travel option.
- Ordo Sonic Lite Sonic Toothbrush with 35,000 Pulses/Min, £30; Score: 81/100 – Lightweight and easy on the wallet, this affordable and convenient brush is another great travel option.
- FOREO – ISSA 3 Rechargeable Electric Ultra-Hygienic Sonic Toothbrush, £59; Score: 81/100 – Get an extra deep-clean with this bacteria-resistant silicone brush. Testers found their teeth were much cleaner after use.
How do electric toothbrushes work?
Electric toothbrushes are battery-powered brushes that use oscillating or sonic vibrating movements to remove plaque build-up, debris and bacteria. Most models now feature two-minute timers, multiple cleaning modes and pressure sensors to ensure you aren't brushing too hard.
How do I choose an electric toothbrush?
With so much choice on the market, selecting an electric toothbrush can feel overwhelming. Other than trusting our expert-tested top picks, we advise keeping an eye out for the following key features.
Timer: The best electric toothbrushes will have a buzzing timer to help you brush for the dentist-recommended two minutes. Look for brushes with quad pacers that buzz every 30 seconds to guide you through each quarter of your mouth (upper left, upper right, lower left and lower right).
Cleaning modes: Some toothbrushes offer different cleaning modes, such as deep clean and sensitive, which is useful if you have a specific concern, such as sensitivity or yellowing.
Pressure sensor: Good electric toothbrushes include a pressure sensor that lights up when you’re pushing too hard on your teeth to keep you from damaging them.
Electric toothbrush apps: Some toothbrushes released over the last few years are ‘smart’, with an app that connects to your phone. They can also provide you with tips on how to brush your teeth better, such as telling you if you missed a spot or if you didn't scrub well enough.
Are electric toothbrushes better than manual toothbrushes?
If you’re vigilant about looking after your teeth, both manual and electric toothbrushes can keep them healthy. However, dentists recommend going electric.
“They do the work for you and their bristles move in more directions than you could move the brush yourself,” says Dr Reena Wadia, periodontist and founder of gum clinic RW Perio.
“They are effective at removing plaque because they’re designed to gently massage teeth and gums correctly, with many now featuring a pressure sensor that warns you if you’re pressing too hard.
What's the most effective way of cleaning?
“Place the toothbrush at a 45-degree angle against the spot where the gums and teeth meet,” says Dr Wadia.
“Angle upwards for the upper teeth and downwards for the lower teeth. “Clean between your teeth — flossing or using interdental brushes is the best way to get into these nooks and crannies,” she adds.
‘Use a toothpaste containing fluoride, and if you have specific issues such as sensitivity, find a toothpaste that helps tackle this.
“Remember to spit and don’t rinse out your mouth after using the toothpaste, else it will wash away all the good stuff.”
How to clean an electric toothbrush
Keeping your toothbrush clean is the easiest way to guarantee its longevity. After every use, rinse the stem and brush to ensure you prevent toothpaste build-up around the area where the head attaches to the base. You should also aim to change your toothbrush head every three months. Check out our full guide on how to keep your electric toothbrush clean.
Can you take an electric toothbrush in hand luggage?
Yes, you can. You can either carry it in your hand luggage or pack it in your check-in case. Plus, many of the brushes on this list come with handy charging cases – for instance this Philips Sonicare – which makes them ideal for travel.
How long do electric toothbrushes last?
It varies, but many of those below come with a warranty, so can be replaced if they don't last longer than a year or two. Typically, if you replace the heads regularly, your brush should last at least three to five years.
Which is the best Oral-B toothbrush?
According to our rigorous tests, the best Oral-B option is the Oral-B Genius X, which left our panellists' teeth sparkling without any discomfort and comes with lots of smart features. You can read our full review below.
Is an oscillating or sonic toothbrush better?
Sonic refers to the side to side vibrating motion of the brush filaments, while oscillating refers to the rotating and pulsating movements of the brush head. There is little evidence to show which is more effective, so it's more about personal preference.
Oscillating toothbrushes have round heads that can reach the back of teeth and effectively dislodge plaque. They have a brushing action of 2,500 to 8,000 rotations per minute and have more directional changes than a sonic brush.
Sonic toothbrushes have diamond or oval-shaped heads and can reach up to 24,000 to 40,000 vibrations per minute, making their motions faster than oscillating models. They help to clean a bigger surface area, as any fluid in the mouth is forced between the teeth and gum line by the powerful vibrations.
Will an electric toothbrush damage my teeth?
Brushing correctly will clean effectively without causing any harm to your teeth. In fact, with many models coming with pressure sensors, they will stop you brushing too hard, helping to protect your teeth from damage. If you’re concerned about teeth sensitivity, look for toothbrushes that offer a gentle or sensitive setting or a softer brush head. For something great value and battery-powered, the Philips One is a great option.
The verdict: What's the best electric toothbrush?
If you're looking for amazing performance and relatively good value, opt for Spotlight Oral Care's Sonic Brush. For a bit more money but something super-smart and easy to use, the Oral-B Genius X Electric Toothbrush should be on your list.
For a reliable electric toothbrush that doesn't cost a fortune, go for the Ordic Sonic + Electric Toothbrush.
Why trust the Good Housekeeping Institute?
The Good Housekeeping Institute has been testing products for over 100 years, from the best vacuums and the best bedding, to the best hair-growth tech.
Our testers are experts in their fields, whether that's home appliances or skincare science. They develop rigorous protocols to ensure we're putting every product through its paces in the lab. We also use our extensive at-home panel to try them in real life, to ensure they live up to their claims.
Senior Beauty Writer, Florence Reeves-White, has also been writing about beauty products for several years, which includes trying them herself at home and deciphering which efficacy claims can be substantiated, and which are just too good to be true.
07 October 2025: Updated to check stock and prices and make the piece more readable.