It is the first time any channel has stopped broadcasting on polling day, and instead we’ll be treated to a charming photo of Darren, the chap in charge of keeping E4 on air, who will be sitting in the channel’s control room.
Channel 4’s chief marketing officer Dan Brooke has said:
‘Less than half of under-25s voted at the last election so we’ve engaged the most powerful weapon that we have at our disposal to try and boost that number – switching off their favourite TV channel for the day.’
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Attracting 8.7 million 16-34-year-olds every month means the station shutting is a pretty big deal, which is one more reason why it is SO important to use your vote.
It will be off air from 7am, when polling stations open, to 7pm – when it will run Hollyoaks.
This article originally appeared on www.cosmopolitan.co.uk
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