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The best mascaras for long, voluminous lashes, tried and tested by 180 women
Lift and lengthen your lashes with these GHI Approved mascaras

Some days (or nights) may call for a full face of glam makeup with high coverage foundation and highlighter; on others, a slather of moisturiser and SPF will suffice. But either way, the best mascara can really pull a final look together, immediately brightening and widening your eyes. There’s a reason it’s often people’s desert island essential.
The two main goals of mascara are to volumise and lengthen lashes, but many on the market come with a whole host of claims. So, here at the Good Housekeeping Institute, we put a range of leading brands to the test to find the very best for your makeup bag.
These are the top-rated picks at a glance, but keep scrolling to read our panel’s full feedback.
The best mascaras
Our beauty testers coated their lashes with market leading mascaras to help us find the best ones, and we also tested their smudge proof capabilities in the lab. Read the full verdicts below, and scroll down for further information on the testing process.
These are the mascaras that came out on top for volumising, lengthening and long-wear.
Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.
When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.
Denny our Former Beauty and Grooming Tester has an in-depth knowledge and background in beauty and PR. She has spoken on panels with Cosmetics Executive Women (CEW) and has worked with many beauty brands as a commercial model. Since joining in October 2022, she has worked on numerous testing categories including over 18 different brands for vitamin C serums, scalp scrubs, shampoos for dry hair and many more. She has over 20k followers on TikTok where she shares beauty and fashion tips otherwise better known as Denny Daily.


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