Here on the GH beauty desk, it’s rare for a product to completely stop us in our tracks. With more than 80 years of collective beauty experience behind us, we’ve tried a lot of lotions and potions in our time; some magic, some less so. Few products blow us away like this one has, though.
Of all the serums she’s tried over the years, there’s always one that senior beauty editor Alex Friend keeps coming back to, and it’s from the smart virtual beauty store Beauty Pie.
If you haven’t heard of the brand before, it’s essentially a membership club that gives you access to discounted cosmetics for a monthly (or annual) fee.
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Everything you need to know about the Beauty Pie membership club.
And the product Alex has been waxing lyrical about? It’s Beauty Pie’s YouthBomb 360 Radiance Concentrate.
“YouthBomb 360 Radiance Concentrate is one of my favourite skincare launches in the last few years, and probably my favourite serum of all time,” she says. “It has substantial weight but sinks straight in, and it makes my skin look glowy and rested. It still feels like a treat to apply, and I’m on my third bottle now.”
High praise! It’s a definite beauty workhorse – there are a whole host of peptides and ceramides in there to make skin look bouncy, plump and full of collagen, while a serious dose of hyaluronic acid helps to hold hydration in, to make skin look glowy and fresh. Then there’s the texture Alex is so fond of: quenching and gel-like. Truth be told? We can’t remember a serum that ticks as many boxes as this.
The serum launch was so successful, the brand has been expanding the Youthbomb range ever since. Now, you’ll find a moisturiser, body cream and a ‘graduation’ serum you can use after you’ve finished the original bottle (or if you’ve used retinol before). Consider it a step up from the OG. And yes, as a devotee of the first iteration, Alex has been trialling the newer serum and is just as impressed.
“Retinoids aren’t usually a quick fix,” she says, “but this product made my skin look better overnight. I’m three weeks in, I haven’t had any redness or sensitivity, and my skin looks dewy and bouncy. Everything in Beauty Pie’s Youthbomb franchise so far has been brilliant and this is no different. Don’t overthink it, just use it!”
In short, this is a smart range that works hard. You can shop the entire collection below. Note that we’ve included the member discounted prices. You can also shop as a non-member – the price difference is clearly outlined on the website.
Beauty Pie Youthbomb Double-Retinol Action Skin Overhaul Serum
4 July 2025: This article was updated to reflect the latest stock levels and prices. We also adjusted headlines and seasonal references and linked to other relevant Good Housekeeping content.
