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The best eye creams for reducing wrinkles and fine lines, tested by over 1,000 women
Hydrate, brighten and smooth delicate skin with a targeted cream

Chances are, you'll first notice the signs of ageing around your eyes, be that crow's feet, or as we prefer to call them ‘smile lines’ (those fine lines at the outer corners of the eyes), or dark, puffy circles that just won't budge. That's because the skin in this area is more delicate than elsewhere on the face and body.
While lines and wrinkles are a natural part of getting older, if you're looking to firm and brighten the area around your eyes, introducing one of our experts' best anti-ageing eye creams into your skincare routine could make a big difference.
Here are the Good Housekeeping Institute's tried and tested picks at a glance, but read on for the fuller reviews.
Best anti-ageing eye creams for 2025
Is there an eye cream that actually works?
It's a commonly asked question, and happily, the answer is yes! Our trusted panel of over 1,000 beauty testers tried a range of hydrating, anti-wrinkle eye creams for a minimum of a month, and the products listed below all made a noticeable difference. You'll find a full breakdown of how we test below our reviews.
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.
When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.
Orla was our Former Senior Beauty and Grooming Tester.


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