Florence Reeves-White
Senior Beauty Writer
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites

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‘I saw the results immediately’: We put the ZIIP Dot acne-clearing device that claims to shrink spots to the test
It received one of the highest scores we’ve ever seen in the lab

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The best shampoos for oily hair, tested by 500 women
Some top-scorers cost as little as £4 a bottle, so why not stock up?

All the best Merit makeup buys our beauty team won't stop talking about
"If I could only use one makeup brand for the rest of my life, this would be it"

The best beauty tools that really work, from acne devices to hair removal lasers
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Best beauty subscription services, tried and tested by 140 people
“I used all the products inside and will be repurchasing in future!”

16 Glossier products you need in your makeup bag
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'It took two years off my skin age'

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The posh products team GH uses to impress guests

The best collagen creams and skin-plumping formulations, tested by 130 people
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The best Superdrug beauty products for under £15, hand-picked by our editors
Think: £5 face washes that feel like £50 cleansers

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Meet the skincare brand acclaimed by derms and beauty experts

15 best IPL devices for easy at-home hair removal, tested by 270 women
The Good Housekeeping Institute’s top-scoring at-home hair removal machines

We reviewed 36 hot brushes and these are the 14 best
Detangle tresses and style them smooth and sleek with these tried and tested tools

The best travel hair dryers for your 2025 holiday, tested by 70 panellists
The most lightweight and compact dryers to take on your travels, according to our experts

17 best LED face masks for firmer, glowing skin, tested by 170 people
“After the second use my skin feels more youthful, less saggy, less red and more evenly toned”

15 best face tanning drops for a sun-kissed glow, tested by 480 women
For a natural bronze, without the UV damage

ghd Duet Style review: Introducing one of our highest scoring hair tools ever
Save time in the morning with this 2-in-1 tool

The GHI guide to the best hair removal products for epilating, shaving and IPL
Whichever method you choose, the GHI has got the best tool for the job

The best electric razors to help tame any beard, tested by 152 men
If you prefer a clean-shaven look, try one of these hardworking grooming tools

‘I’ve finally got rid of the keratosis pilaris on my arms – these are the products that worked’
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Achieve flawless dewy results, whatever your skin type

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Revive thinning hair during menopause and beyond

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‘I’ve tried dozens of LED masks and Shark's £269 CryoGlow Mask is the only one I’ll use now’
Our beauty team trialled it for a month and were stunned

This beauty editor has tried thousands of serums – here’s the one she swears by
“My skin looks so glowy and rested.”