Alison Lynch
Head of Content
Alison is head of content for the Good Housekeeping Institute, responsible for product reviews across homes, beauty, wellness, family and food & drink. She lives by the William Morris quote that you should “have nothing in your house that you do not know to be useful, or believe to be beautiful.”
Alison has over 15 years' experience as a lifestyle editor and has written features on everything from misophonia to how to dress like Claudia on The Traitors. She has also interviewed everyone from Dame Joanna Lumley to the Kardashians.
In her spare time, you'll find her hanging out with Monty the cocker spaniel and refreshing the Sezane website every five seconds.

1 hour left! 67 best Amazon Prime Day deals with over 50% off Dyson, Apple, Ninja and more
Get ahead on your Christmas shopping

Where to shop all of Claudia Winkleman's outfits from The Celebrity Traitors
Plus we spoke to her stylist Sinead McKeefry about the inspiration behind her looks

I'm a pet parent and I've found the Amazon Prime Day pet deals worth shopping before the sale ends
It's the perfect time to stock up on pet food, toys and all the latest gadgets for your furry friends

Final hour! The best Amazon Prime Day deals to shop now, with up to 60% off
Get ahead on your Christmas shopping

23 brilliant Christmas gifts under £100 available next day on Amazon
Sort that Christmas list in one order

The best travel cots for babies who are going places in 2025
Tried and tested by the Good Housekeeping Institute and a panel of parents

From smoke-breathing dragons to Toniebox 2, the must-have toys this Christmas, according to kids
“I love the smell, the accessories, being able to mix it myself. I just love slime!”

‘I found the polo neck Claudia Winkleman’s stylist “layers under everything” on The Traitors
Stylist Sinead McKeefrey buys them in every colour for the show

14 colourful and cosy new John Lewis homeware buys for every kind of homebody
As someone who’s currently redecorating their flat, I have mentally circled quite a few…

Slow Horses’ Kristin Scott Thomas has the most stylish wardrobe on TV – here's where to get her glam spy look
Cosy enough for clandestine meetings on park benches

‘I had to walk-commute for a week and these FitFlop boots absolutely saved my feet’
The Tube strike has a silver lining...

I slept with a coverless duvet and now I don’t understand why we aren’t all using them
You can just chuck the whole thing in the wash

Forget Burberry, M&S just launched a brilliant cropped trench for just £65
Last year's was a sellout so grab it while you can

From chunky loafers to hiking boots, 8 new-in FitFlop shoes that are good for your sole
Shoes you can walk 1,000 steps in

22 best Airbnbs in Cornwall and Devon for seaside breaks and countryside retreats
From harbourside boltholes to sprawling country pads, these are the ones we're booking

11 pieces we're buying in the ME + EM sale to start our autumn wardrobe – with up to 50% off
We're shopping our Traitors wardrobe early...

Labubus are back in stock! How to shop them now without the queues
According to a Labubu fan (it's me, I'm the problem)

6 things to take out of your car now before the heatwave gets any worse
The sizzling summer sun isn’t just making us sweat—it could be putting drivers and passengers at serious risk.

Forget Prime Day, these competitor mattress deals are even better
In a not-so-cruel twist of fate, the hottest deals are also on our top-tested cooling mattresses.

Get 21% off Medik8's brilliant, pigmentation-blurring C-Tetra Luxe serum in the Amazon sale
Tackle sunspots with this much-loved vitamin C serum

‘I tried the Sol De Janeiro Bum Bum Cream and I've never had so many compliments on how I smell’
Does the cult cream really live up to the hype?

11 best dog harnesses for all types of dogs
Small dogs, large dogs, young dogs, old dogs — they can all have a better walk while wearing one of these comfortable harnesses

Giant bathtubs and sea urchin chandeliers: Why you need to book into Christian Louboutin’s hotel
Located close to trendy Comporta in Portugal, Vermelho is a design-lover’s dream

‘Moths have eaten my Princess Diana jumper and I brought it all on myself – here's what I should have done’
How to avoid the same fate with your favourite knits

14 best dog coats for pups who hate the rain
Cute cover-ups for all kinds of weather

Meet the Good Housekeeping team
The people behind the logos and Britain’s biggest (and most trusted) lifestyle brand.

How to finally get a good night's sleep and the products that will help
From the right temperature to getting enough daylight, three experts share their tips for a peaceful night's sleep

Flattering, airy and effortless: ‘I’ve worn this dress every summer for years and you can still buy it’
It's the do-it-all summer dress – with pockets!

17 best pushchairs, strollers and buggies for every kind of terrain
We put them through an assault course at (and around) the GHI lab

12 best bedside cribs and Moses baskets, tested by parents and experts
These next-to-me cribs will keep your baby close for night feeds and nappy changes

And just like that, Sarah Jessica Parker has made us want a denim maxi skirt
Here's where to shop the look

The best women's fleeces for chilly summer evenings, camping trips and festival season
“It's hard to be unhappy in a turquoise, animal print fleece”