Skip to Content

50 Target Best-Sellers That Are Actually Worth the Hype, per Our Editors

Including our experts' top-tested stand mixer in a Target-exclusive color.

By
target best sellers

We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.

Whether it's a buzzy celebrity collaboration or a practical everyday staple, Target is one of our editors' favorite retailers for finding wallet-friendly furniture, fashion and beauty must-haves. But as much as we love going on a massive Target shopping spree, not every item is worth adding to your cart. To help you navigate the store's expansive inventory — and introduce you to some new favorite products in the process — our shopping editors have curated a list of just 50 top-rated Target picks that deserve all the hype.

In our opinion, a Target best-seller is a product that's not only popular among shoppers, but also has the reviews to back it up. So, we've only included products with at least 100 reviews from real Target customers — with an average of at least a 4/5 star ratings. That includes several Good Housekeeping Institute-tested picks, like a GH Beauty Award-winning highlighter and our Kitchen Lab's best overall stand mixer in a Target-exclusive colorway. And the best part? These Target best-sellers start at just $5.

1
GH Beauty Award Winner

e.l.f. Halo Glow Liquid Filter Highlighter

Halo Glow Liquid Filter Highlighter

Why we like it: For a glowing complexion, add this GH Beauty Award-winning highlighter and primer to your next Target haul. It can be used alone, under or over makeup to provide a luminous finish while helping to hydrate your skin with squalane and hyaluronic acid — and it has a 4.6/5 rating from over 10,000 Target reviews.

What you should know: The Halo Glow highlighter comes in 12 different shades and is vegan and cruelty-free, according to the manufacturer.

Customer review: "This is such a wonderful product! I love it as base under foundations and it’s pigmented enough to wear alone. A holy grail for me!"

2
Our Experts' Best Overall Washable Rug

Ruggable Sarrah Washable Vintage Persian Rug

Sarrah Washable Vintage Persian Rug

Why we like it: Make any space feel cozy with our textile experts' best overall washable rug pick. Our pros love that it features a slip-resistant pad and decorative top layer, which is a breeze to throw in the washing machine since it's thinner than a standard rug.

What you should know: This rug is available in two colors and seven sizes, ranging from welcome mats and runners to area rugs. It's machine-washable, according to the manufacturer and our expert testing.

Customer review: "I was looking for something for a beach condo that would blend well with blue and be easy to clean. The rug pad holds the rug in place and the rug can be easily vacuumed or thrown into the wash."

Advertisement - Continue Reading Below
3

Threshold Checker Stoneware Indoor Outdoor Planter Pot

Checker Stoneware Indoor Outdoor Planter Pot

Why we like it: Whether displayed solo or as a group, this checkered planter offers a playful perch for your favorite houseplants. Or, take a cue from reviewers and use it as a utensil holder.

What you should know: Available in brown or ivory checkers, this petite planter measures 7.88 inches tall by 8 inches wide. It also features a single drainage hole to prevent root rot.

Customer review: "I’m obsessed with this! I’m actually using it as a utensil holder in my kitchen. I am waiting for it to restock so I can get another one for my plants."

4

Threshold with Studio McGee 93" Artificial Olive Tree

93" Artificial Olive Tree

Why we like it: Here's a touch of greenery that won't require routine watering. The artificial olive tree comes ready in a white pot for easy setup and features lifelike leaves for a natural appearance.

What you should know: This artificial olive tree comes pre-assembled and measures nearly 8 feet high (!) by 2.6 feet wide.

Customer review: "Very realistic looking. We have gotten so many complements on this tree. The pot it comes in is subtle but stylish."

Advertisement - Continue Reading Below
5

Threshold New Bedford 2-Door Accent Cabinet

New Bedford 2-Door Accent Cabinet

Why we like it: Doubling as both decor and storage, this accent cabinetworks as a statement piece while also giving you places to display glassware, cooking utensils, knickknacks and more. Its pewter-finish pulls will allow you to open up the glass doors and see decorations on display.

What you should know: This cabinet measures 2.58 feet high, 2.59 feet wide and 1.1 feet deep. A few reviewers found it difficult to assemble.

Customer review: "The cabinet's design is both stylish and functional, adding a touch of elegance to the space. It's perfect for storing books, decorative items, and even some household essentials. The cabinet feels sturdy and well-constructed, with no wobbles or loose parts."

6

Hearth & Hand with Magnolia Round Wood Framed Mirror

Round Wood Framed Mirror

Why we like it: The clean, simple silhouette of this mirror transcends trends and decor preferences, so you really can't go wrong. Reviewers praise its stellar quality and say that it's easy to install.

What you should know: This mirror comes in black or brown and 16- and 30-inch sizes. Reviewers note that it's on the heavier side.

Customer review: "I love this mirror. It looks expensive, is heavy and appears to be of good quality. The light wood version I got matches my decor. The size is perfect for almost any room."

Advertisement - Continue Reading Below
7

Wild Fable Rectangle Sunglasses

Rectangle Sunglasses

Why we like it: These rectangular, 90s-inspired frames are a best seller thanks to their trending square shape. They also have UV protection to keep your peepers protected from the sun.

What you should know: Some reviewers note that these sunglasses are on the smaller side, so they may not be the best fit for wider faces.

Customer review: "These are my go to everyday pair to wear. Very stylish both casual or formal; versatile for sure. Durable too; I’ve had mine for about two years."

8

A New Day Slim Fit Long Sleeve Ribbed T-Shirt

Slim Fit Long Sleeve Ribbed T-Shirt

Why we like it: This ribbed long-sleeve features a slim fit and stretchy fabric that prove it to be a wardrobe staple. You can wear it alone with a pair of jeans or under jackets and blazers.

What you should know: This tee is available in 16 colors and sizes XS through 4XL. It's made from a cotton-modal blend with a touch of spandex.

Customer review: "Fits great, washes well and is very comfortable. I wear it for many different occasions."

Advertisement - Continue Reading Below
9

Auden Cloud Knit Short Sleeve Pajama Set

Cloud Knit Short Sleeve Pajama Set

Why we like it: With nearly 1,400 reviews, these pajamas are definitely a customer favorite. The piped detailing is a nice touch that elevates the simple style. Shoppers also love that they're made from a modal-spandex blend, which makes them equal parts soft and stretchy.

What you should know: These PJs are available in five colors and sizes XS through 4XL. They're machine-washable, according to the manufacturer.

Customer review: "I’m obsessed with these pajamas. They are cool to touch and extremely comfortable. I’m a hot sleeper due to hot flashes and these pajamas keep me cool and comfortable during hot and cold weather. "

10

Threshold Printed Performance Sheet Set

Printed Performance Sheet Set

Why we like it: Found — the cotton sheets your mattress has been missing. The sheets are super-soft and wash well too, according to 8,000-plus glowing reviews. Plus, the sheets' patented fit technology is designed to help them them stretch around deep corners — and stay there.

What you should know: Made from 100% cotton, these sheets are available in sizes twin through California king and 20 different patterns. You can also shop them in solid colors.

Customer review: "My favorite sheets! They are well constructed, hold tight at the mattress corners and retain their softness and color after repeated washings."

Advertisement - Continue Reading Below
11
Two-Time Kitchen Gear Award Winner

Rubbermaid Brilliance Leak-Proof Food Storage Containers

Brilliance Leak-Proof Food Storage Containers

Why we like it: Target shoppers and GH kitchen experts alike swear by these food containers, which were named our pros' best overall meal prep containers and earned a GH Kitchen Gear Award winner two different times. The lightweight yet durable material, secure lids and assortment of versatile sizes make them a favorite among our experts.

What you should know: This pack of plastic food containers comes with two 1.3-cup, two 3.2-cup, and one 9.6-cup container. They are freezer-, microwave- and dishwasher-safe, according to the manufacturer. They also come in a glass version if you prefer something oven-safe.

    Customer review: "I have been using these containers for a few years now. They provide a great seal and make storing leftovers a breeze."

    12

    Universal Thread Betsy Clog Mule Flats

    Betsy Clog Mule Flats

    Why we like it: Boasting a 4.6/5 star rating from over 1,700 reviewers, these clogs are a customer favorite for their cushioned footbed and easy slip-on style. Plus, the decorative buckle accent is adjustable for a more secure fit.

    What you should know: Available in beige and black, these clogs come in women's sizes 6 though 11. Reviewers recommend sizing up by a half size for a comfortable fit.

    Customer review: "These clogs are a must buy! They are so cute and comfy. The quality is great. You get the higher end look for so much less!"

    Advertisement - Continue Reading Below
    13
    Our Experts' Best Value Concealer

    Maybelline Instant Age Rewind Eraser Concealer

    Instant Age Rewind Eraser Concealer

    Why we like it: Our beauty experts' best value concealer pick also happens to be a Target favorite, with a 4.3/5 star rating from over 4,600 shoppers. It impressed our Beauty Lab pros with its easy-to-blend formula that doesn't settle into fine lines.

    What you should know: This concealer is available in 16 shades. Some reviewers say the sponge tip applicator makes the concealer difficult to dispense.

    Customer review: "This concealer is gorgeous and sooo natural looking! It is super easy to apply and gives a good medium coverage right off the bat. It is long-lasting (8+ hours), doesn't crease or cake throughout the wear time."

    14

    Brita Extra Large UltraMax Filtered Water Dispenser

    Extra Large UltraMax Filtered Water Dispenser

    Why we like it: If you're on the hunt for a water filter that you won't have to refill constantly, consider this best-selling pick from Brita, one of our experts' top-tested brands. It holds up to 27 cups of water and features a spigot for convenient dispensing.

    What you should know: This water dispenser comes with one filter, which the brand recommends replacing after 40 gallons or about every two months. You can also buy a separate Elite filter that the brand suggests changing every six months.

    Customer review: "It fit perfectly in our refrigerator and still left lots of space for other items. Water tasted clean and refreshing each time! Easy to clean and the filter was easy to replace!"

    Advertisement - Continue Reading Below
    15
    Top-Tested Air Fryer

    Ninja AF101 Air Fryer

    AF101 Air Fryer

    Why we like it: Whip up crispy chicken wings, roasted veggies and so much more with our kitchen experts' best compact air fryer pick. Our pros loved that it's easy to clean and doesn't take up too much space on your countertop.

    What you should know: This air fryer has a 4-quart capacity and measures 8.5 inches deep by 12.1 inches wide and 11 inches high, making it suitable for small kitchens.

    Customer review: "I was not an air fryer believer but after buying this, cooking has become much more convenient for certain recipes. Anything fried like potatoes and Brussels sprouts are delicious in this air fryer."

    16
    Best Overall Pimple Patches

    Hero Cosmetics Mighty Patch Original (24ct)

    Mighty Patch Original (24ct)

    Why we like it: Help speed up acne healing and prevent yourself from picking at pimples with our beauty dermatologist-loved pimple patch. Plus, a whopping 12,000 (!) Target shoppers have given Mighty Patch a 4.7/5 star rating.

    What you should know: These hydrocolloid patches claim to shrink pimples in six to eight hours. They come in a pack of 24 or 72.

    Customer review: "I always keep these stocked up monthly because they are very handy in quickly healing a breakout. I apply one as soon as I feel a bump coming and it works fast. I’ve always been told never to squeeze your pimples, with these I can heal them a healthy way without scarring. "

    Advertisement - Continue Reading Below
    17

    Room Essentials 15-Pocket Over-the-Door Hanging Shoe Organizer

    15-Pocket Over-the-Door Hanging Shoe Organizer

    Why we like it: Decluttering is made simple with this top-rated shoe organizer. It hangs over the door to maximize storage space and has enough pockets to fit eight pairs of shoes, plus accessories.

    What you should know: This organizer comes with three metal hanging hooks and measures 62 inches high by 19 inches wide.

    Customer review: "This product is a game-changer! I hung it on the back of my son’s door, and it’s been the perfect solution for organizing his odds and ends, like sun block and other small items. It’s sturdy, easy to install, and keeps everything neatly in one place, saving us space and hassle."

    18

    Keurig K-Mini Single Serve Coffee Maker

    K-Mini Single Serve Coffee Maker

    Why we like it: Brew your morning java with the help of this coffee maker from Keurig, one of our experts' top-tested brands. This slim machine can make a single serving between 6 and 12 ounces at the touch of a button.

    What you should know: This Keurig comes in five colors and measures 12.1 inches high by 4.5 inches wide — making it ideal for small spaces. Reviewers note that you will have to refill the water tank each time you brew a new cup.

    Customer review: "This is a very nifty Keurig! The time it takes to brew the coffee is seriously impressive. The unit itself is small, so it fits conveniently in my kitchen."

    Advertisement - Continue Reading Below
    19
    top-tested water bottle

    Owala 24oz FreeSip Stainless Steel Water Bottle

    24oz FreeSip Stainless Steel Water Bottle

    Why we like it: This Owala FreeSip water bottle is a Good Housekeeping top-tested pick for its versatility: You can sip from the spout like a straw or tilt it up for a bigger gulp. Not to mention, its vibrant colorways make it stylish to tote around.

    What you should know: Owala recommends cleaning this bottle by hand, but our experts have run it through the dishwasher with no problems.

    Customer review: "This water bottle is great because it does not leak. The pop up top mechanism means not having to use two hands to unscrew it. This is especially useful when driving. The size is just right — not too small or large to carry around all day."

    READ OUR FULL REVIEW: Owala Water Bottle

    20

    Project 62 Copley Upholstered Dining Chair (Set of 2)

    Copley Upholstered Dining Chair (Set of 2)

    Why we like it: These Project 62 dining chairs are a classic for a reason. Their reasonable price point, sleek mid-century modern design and comfy seats make them versatile in many home and kitchen designs, and they boast a 4.5/5 star rating from over 1,700 reviews.

    What you should know: This set of two chairs comes in a variety of fabric, faux leather and plastic finishes. Each chair measures 34 inches high, 17.6 inches wide and 21.5 inches deep.

    Customer review: "We have the faux leather and they are so easy to wipe down (we have three kids) and they still look great after nine months of wear and tear. They are comfortable too...I started using one at my desk to work from home!"

    Headshot of Lauren Gruber
    Lauren Gruber
    Associate Editor

    Lauren Gruber is an associate commerce editor at Hearst Magazines, where she writes for publications like Good Housekeeping, Cosmopolitan, Prevention, Country Living, House Beautiful, and more. She has over four years of professional experience covering a variety of lifestyle topics from home to fashion, with an advanced background in beauty and fragrance. When she’s not researching the most worthy Prime Day deals or hands-on testing all the latest perfume launches, Lauren is probably hanging out with her cat Serafina or flexing her AMC A-List membership at the movie theater. 

    You can find her previous work at Entertainment Tonight, Shop TODAY, USA Today, Self Magazine, L’Officiel USA, V Magazine, and Modern Luxury Media

    Watch Next 
    target best sellers
    Advertisement - Continue Reading Below