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Shop Small

Shop Small is a monthly series highlighting small business owners from diverse backgrounds. This series aims to go deeper than your typical product roundup, diving into the inspirational stories behind some of our favorite brands.

sabrina elba s'able labs interview, good housekeeping shop small initiative

Sabrina Elba Reveals the Beauty Lessons That Shaped Her Skincare Brand, S'Able Labs

sonia hou jewelry interview, good housekeepings shop small initiative

A Popular Jewelry Brand That Puts Diversity First

benjamin fix sproos interview, good housekeepings shop small initiative

Renters, Upgrade Your Shower With Sproos!

michelle pham inner child interview, good housekeepings shop small initiative

A Female-Led Home Brand That Celebrates Maximalism

lisa li the qi interview, good housekeeping's shop small initiative

This Founder's Flowering Teas Are Designed to Heal

ericka rodriguez axiology interview, good housekeeping's shop small initiative

A Female-Led Beauty Brand That's Plastic-Free

brittney ifemembi ifsthetic interview, good housekeeping's shop small initiative

A Luxury Decor Brand Inspired by Nigerian Culture

evereden skincare products

Evereden Wants to Make Skincare Fun for Kids

super smalls maria duenas jacobs, good housekeeping's shop small initiative

Meet Super Smalls, an Oprah Favorite Kids' Gift

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jenn harper cheekbone beauty interview, good housekeeping's shop small initiative

Meet Cheekbone, an Indigenous-Owned Beauty Brand

trisha okubo, good housekeeping's shop small initiative

Maison Miru Makes Jewelry You'll Want to Wear 24/7

scott hattis and kenny luna loisa interview, good housekeeping's shop small initiative

Loisa Is Transforming How We Enjoy Latin Flavors

karen young oui the people interview, good housekeeping's shop small initiative

The Story Behind Oui the People's Popular Razors

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taran ghatrora blume interview, good housekeeping's shop small initiative

This Skincare Line Is Gentle for Tweens and Teens

eric wentworth and jd mitchell modica interview, good housekeeping's shop small initiative

Modica Is Changing the Way We Think About Mixology

ookioh vivek agarwal interview, good housekeeping's shop small initiative

Dive Into Ookioh, a Size-Inclusive Swimwear Brand

good housekeepings shop small initiative, julian addo adwoa beauty interview

Meet Black-Owned Hair Care Brand Adwoa Beauty

good housekeepings shop small initiative, brianna arps moodeaux interview

Meet Moodeaux, a Rising Indie Fragrance Brand

good housekeepings shop small initiative, jackie monk junebug ink interview

This Publishing Exec Sells Stunning Stationery

good housekeepings shop small initiative, esha chhabra and smita satiani alaya tea interview

How Alaya Tea Makes 'A Fresher, Kinder Tea'

good housekeepings shop small initiative, ella lim verloop interview

How Verloop Creates Colorful Knits From Dead Stock

good housekeepings shop small initiative, sequoia michaelee lazore interview

How Sequoia Creates Indigenous-Inspired Soaps

good housekeepings shop small initiative, pf candle co kristen pumphrey thomas neuberger interview

How P.F. Candle Co. Became a Household Name

good housekeepings shop small initiative, girlfriend collective quang dinh interview

Why Activewear Devotees Love Girlfriend Collective

good housekeepings shop small initiative, eugenia shea naa sakle interview

Eu'Genia Shea Is Taking Over the Beauty Industry