Not all deals are created equal, especially when it comes to beauty products. With so much to choose from, shopping can feel overwhelming — even for a beauty editor with nearly 20 years of experience like me! That’s why I dedicated hours to combing through thousands of makeup, skincare, haircare and fragrance products in Sephora's Cyber Week Sale to uncover the top picks that have been proven to perform in Good Housekeeping Institute Beauty Lab tests.
The GH Beauty Lab is always testing the latest and greatest in skincare (like cleansers, moisturizers, anti-aging products and devices), haircare (including styling tools and treatments) and makeup (from foundation to mascara and beyond). And it’s not just me trying these products at home — the Beauty Lab’s team of scientists combines cutting-edge Lab instruments with feedback from consumer testers to assess product performance and determine the best in every category.
Whether you’re looking to upgrade your beauty routine, find the perfect holiday beauty gift, splurge on a high-tech tool or simply treat yourself, I've got you covered. These top picks from the Sephora Cyber Week Sale — all tested and approved by the GH Beauty Lab — are the best you can buy, with discounts of up to 50% off retail prices!
SHOP MORE OF OUR FAVORITE CYBER WEEK DEALS
BEST SKINCARE
Level up your skincare routine with these GH Beauty Lab top-tested complexion essentials. Start by getting the most thorough cleanse via Clinique's double duty face wash and makeup remover, then add in the powerhouse anti-aging treatment from Murad, a GH Beauty Award winner on sale for 50% off. Seal in hydration by applying an effective moisturizer, like the one from Kiehl's which won the Beauty Lab's test for boosting skin moisture levels 47% or Fresh's formula, which smoothed face and neck lines in Lab testing.
Kiehl's Since 1851 Double Down On Hydration with Ultra Facial Cream Moisturizer
BEST HAIR
Give (or get) the gift of a salon-worthy style every single day thanks to these star tools and treatments. Highlights include the Dyson hair dryer, which dried hair faster than any other model in Beauty Lab testing, at a rare $100 discount, and the Drybar kit, with a Lab test-winning hair dryer brush and four styling products. I'm a personal fan of the Function of Beauty hair mask, a GH Beauty Award winner that's available in versions for straight, curly and coily hair types.
BEST MAKEUP
Take the opportunity to refresh your cosmetics basics, like mascara and concealer (Urban Decay and Estée Lauder's Lab test-winning formulas are currently at drugstore prices!). Quality makeup brushes are a must-have, too; this one from IT Cosmetics won the GH Beauty Lab's test with professional makeup artist evaluators and is double-sided, saving money and space in your makeup bag.
It Cosmetics Heavenly Luxe Complexion Perfection Brush
Estée Lauder Double Wear Stay-in-Place Flawless Wear Concealer
BEST BODY & FRAGRANCE
Your body skin needs pampering, too: Slather on L'Occitane's rich hand cream to nourish dry skin or the St. Tropez self-tanner for instant radiance (both are Beauty Lab test winners). Treat yourself to a fancy fragrance (Beauty Award winner Giorgio Armani, a subtly sweet floral, is $74 off) or sample a selection for a serious bargain via the Ellis Brooklyn mini perfume set — including Beauty Award-winning Super Amber, which is part of my personal collection.
St. Tropez Gradual Tan Tinted Daily Firming Body Lotion
April (she/her) is the senior beauty and style director at Good Housekeeping, Prevention and Woman's Day. She has over 15 years of experience under her belt, starting her career as an assistant beauty editor at GH in 2007, and working in the beauty departments of SELF and Fitness magazines.
