American Girls Are on Sale for Prime Day If You Want to Thrill a Doll-Lover
It's rare that our favorite 18-inch dolls get marked down.
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For doll fans, American Girls are the ultimate. The brand gets amazing feedback from Good Housekeeping Institute kid and parent testers year after year. They're impressed with the quality of the dolls, their backstories, creative outfits and the range of accessories that help with imaginative play.
All of this innovation and legacy, though, comes with a price tag to match (with dolls typically retailing over $100). But good news, Amazon Prime's Big Deal Days are offering deep discounts where you can get dolls for as low as $21. Some of our favorite offers include dolls for kids and preschoolers, plus accessory sets and outfits. Have more kids on your list? Check out all of our favorite Amazon Prime Day toy deals.
American Girl's Truly Me line comes with a range of hair colors, eye colors and skin tones so kids can find a doll that really looks like them (or however they want). Each one also comes with a cool outfit and an "All About Us" journal that they can fill in. Ages 6+
A one-time Girl of the Year and Good Housekeeping Best Toy Award winner, Kavi is a cool girl who loves to perform music, dance and Bollywood numbers. This set comes with seven pieces, including her clothing and diary. “My daughter loved her outfit and journal," one Good Housekeeping parent tester said. "She enjoyed reading about Kavi’s traditional Indian dance moves. I enjoyed that Kavi represented a girl in present times.” Ages 8+
Sports fans, let's go! Families can root for their favorite NFL team with this outfit, perfect for an 18-inch American Girl doll. In addition to the Steelers, they also have outfits for the Chicago Bears, Los Angeles Chargers, New Orleans Saints and New York Giants. Ages 6+
With WellieWishers, even younger American Girl fans can get in on the fun. And how cute is Willa's rainbow outfit? This set comes with the Willa doll, outfit (including cape!), purse and even the multicolor plush dragon. It also comes with a book, The Princesses and the Dragon. Ages 4+
Know a kid who loves American Girl and Harry Potter? This is just the thing. The play set takes 18-inch dolls on a trip to Hogwarts with a trunk, plush owl, a wand, a train ticket and an inkwell. A uniform can be purchased separately. Ages 6+
Marisa (she/her) has covered all things parenting, from the postpartum period through the empty nest, for Good Housekeeping since 2018; previously, she wrote about parents and families at Parents and Working Mother. She lives with her toy-collecting husband and daughter in Brooklyn, where she can be found helping out her team at bar trivia or posting about movies on Twitter and Bluesky.
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