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The 44 Most Popular Gifts of 2025 Right Now

From top-tested items to editor favorites, these are the hottest gifts you can buy.

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most popular gifts 2025

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Here at Good Housekeeping, we know that finding the perfect gift is time-consuming work. That's why our editors regularly talk to brands about upcoming launches, try viral products, and analyze the shopping trends of GH readers. It's only October, but we're already plotting our holiday shopping lists—and we're spotting clear gifting trends this year.

From viral beauty products and in-fashion jewelry to best-selling tech, I've narrowed down your options to the 44 most popular gifts. Here you'll find the best of the best, whether you're shopping for a friend, a hard-to-impress teen or one of the men in your life. You'll recognize a few of 2024's best-selling gifts, but there are mostly brand-new picks, including products I personally love and top-tested items from our Lab experts.

Who it's for: Anyone who enjoys a sweet treat.

Why we picked it: GH readers can't stop buying this adorable ice cream maker that makes a single serving in just 20 minutes. Make ice cream, sorbet, wine slushies—the options are endless.

The details: To use, freeze the base for at least 24 hours, add your ingredients, and press the button to churn.

Who it's for: Tweens, teens, and young women who prefer trendy yet comfortable footwear.

Why we picked it: I remember begging for my first pair of UGGs in middle school—and the kids are equally as obsessed today. There are a ton of stylish UGG "dupes" for way less, like these platform slip-ons from DREAM PAIRS.

The details: These suede shoes—sold in a bunch of colors—have a cozy faux fur lining and a 1.57-inch platform. Online reviewers love the look, especially considering the low price tag.

RELATED: 9 Best UGG Alternatives That Give You The Look for Less

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3
All Over TikTok

MushMeez Taba Squishy

Taba Squishy
Now 25% Off

Who it's for: Kids who like playing with sensory toys and collecting cute designs.

Why we picked it: These viral fidget toys are popular for their soft, satisfying textures. Kids love peeling apart the layers and squishing them back together. According to my 8-year-old niece, these squishy toys are topping her Christmas list this year.

The details: Choose from an array of cute designs, from cinnamon buns and hot dogs to s'mores. They can be rinsed with warm water and a little soap when they get dirty.

Shower Steamers
Now 50% Off

Who it's for: Busy parents who need to unwind after a long day.

Why we picked it: These shower steamers make it possible to enjoy self-care in a pinch—just place the steamer on the floor of the shower and the hot water will release the fragrance.

The details: This set includes 8 scents infused with essential oils, including mint and eucalyptus, lavender, and rosemary.

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5
GH Readers Love

Grill Baskets

Grill Baskets

Who it's for: People who love being a barbecue master.

Why we picked it: A top-seller among GH readers, these affordable grill baskets make it easy to whip up everything from fresh veggies to small seafood like shrimp.

The details: Online reviewers agree these stainless steel grill baskets are easy to use.

Who it's for: Beauty lovers in need of a signature scent.

Why we picked it: Selena Gomez's brand launched its first fragrance and fans are eager to get their hands on the warm, spicy scent. There are notes of caramel, pistachio, rich vanilla, and spicy ginger.

The details: The full-size bottle ($75) is designed with accessibility in mind, making it easier to spray. This set includes a travel spray and a mini replica bottle featuring a rollerball format.

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Who it's for: Readers who love fast-paced stories and jaw-dropping plot twists.

Why we picked it: This addictive novel is a #1 New York Times and USA Today bestseller—I read it in two days. The movie adaptation, starring Sydney Sweeney, is scheduled for release this December.

The details: This psychological thriller, which many readers call "bizarre," exposes the secrets that happen behind closed doors in a wealthy household.

Who it's for: Tweens and teens looking for reliable skincare products.

Why we picked it: This skincare brand has been EVERYWHERE lately—from store displays to social media. Young people are obsessing over this skincare brand (even my 8-year-old niece requested it for her birthday).

The details: I tried Bubble Skincare two years ago for the first time (I love the easy-to-use dispenser). The gel moisturizer is formulated with Yarrow Extract to restore moisture and niacinamide to control texture.

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Who it's for: Literally everyone, from toddlers to adults.

Why we picked it: Popular for their unique personalities and squishy texture, Squishmallows have become a cultural phenomenon among kids, teens, and adults.

The details: "Squishmallows come in so many different forms—cute animals, food, collaborations like Pokémon or Hello Kitty—that you can always find someone's favorite animal or character," says Marisa LaScala, GH's Senior Parenting & Relationships Editor. There's also a range of sizes, from super-small bag charms to huge, 24-inch plushes.

Who it's for: First-time pickleball players that appreciate a trendy accessory.

Why we picked it: This fast-growing sport is fun for all ages, from teens to grandparents. Encourage their love for the hobby with a fresh set of paddles.

The details: This affordable set includes includes a stylish sling bag, four balls, and two paddles, so they can play with a friend. Online reviewers find the paddles are comfortable to hold and appreciate the option of 20 vibrant designs.

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Who it's for: Teens and adults (especially parents) who are always on the go.

Why we picked it: This viral hand sanitizer is worth the hype. Beauty Lab Director Sabina Wizemann has been using it for years, raving about the unique packaging design and fast-drying formula.

The details: This travel-friendly set includes three hand sanitizer mists in Wild Watermelon, Velvet Peach, and Berry Bliss scents—but there are a range of other scents to choose from. Online reviews love the lightweight formula leaves hands feeling clean and moisturized, but not dry.

12
GH Bedding Award Winner

Nodpod Gentle Pressure Sleep Mask

Gentle Pressure Sleep Mask
Now 25% Off

Who it's for: Anyone who values quality sleep.

Why we picked it: The Nodpod eye mask, which won a 2025 Bedding Award, is like a weighted blanket for your eyes.

The details: With cotton on one side and microfleece on the other, this reversible eye mask delivers light pressure for a calming effect. "This eye mask is nicely weighted and calming, with pockets of weights that stay evenly distributed when you lie on your side or back," said one tester.

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Who it's for: Plant lovers that enjoy a creative activity.

Why we picked it: This gift provides hours of fun! It's also adorable—I have the assembled plants around my apartment and the pieces stay together really well.

The details: This set includes everything needed to build nine tiny plants, each nestled in a terracotta-colored pot. According to online reviewers, it makes a great gift for adults, teens, and children.

Who it's for: Women who love minimalist, everyday jewelry.

Why we picked it: Huggie hoop earrings have been everywhere in recent years. They're chic and stylish, vet versatile enough for everyday wear.

The details: This affordable pair of hoops, available in gold and silver, are water safe, and tarnish resistant. I've tried a few things from Flair & Co. and everything has held up really well!

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Who it's for: Men and women who value comfort.

Why we picked it: Everyone is obsessed with Bombas. After our editors put the brand's best sellers to the test, we understand why. Testers felt safe while walking on hardwood floors in the Gripper Slipper and several complimented the cushioning.

The details: This slipper-sock hybrid—also available in men's sizes—is described as an ultra plush, foot-sized blanket by the brand. The popular footwear comes in a variety of stylish knit exteriors with a soft, brushed lining.

READ OUR FULL REVIEW: Bombas Socks

Who it's for: Book lovers.

Why we picked it: Help them mark their page while reading—without damaging the book. I received this soft felt bookmark for Christmas last year adorned with an "A" and it works great.

The details: This embroidered bookmark is so affordable, making it a great add-on gift. All you have to do is choose their preferred flower design and letter.

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17
Best Bluetooth Speaker for Travel

JBL Clip 4 Bluetooth Speaker

Clip 4 Bluetooth Speaker

Who it's for: Music lovers.

Why we picked it: This ultra-portable Bluetooth speaker can travel with them anywhere, whether it's clipped to their jeans, a pool chair, or backpack. It was rated the best speaker for travel by our pros.

The details: The Clip 4 is battery-powered (expect about 10 hours of playtime) and offers decent sound quality. It's also waterproof and available in a variety of colors.

Who it's for: Beach goers, campers, and outdoor adventurers.

Why we picked it: GH testers raved about this lightweight cooler—they all said it kept food and drinks cold for hours. Although pricey, this sturdy cooler is something they'll use for years.

The details: This soft cooler opens wide, fits 10 cans, and comes with a long adjustable carrying strap. It's available in 10 colors, including bright shades and neutrals.

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Who it's for: Your friend that's always sweating.

Why we picked it: Our editors put this viral neck fan to the test and it didn't disappoint. One even called it "life-changing" in hot weather

The details: The bladeless design has three speeds—all quiet—and can provide up to 16 hours of battery life on a single charge.

READ OUR FULL REVIEW: JISULIFE Portable Neck Fan

Who it's for: Teens and young adults who love taking photos and filming videos on their phone.

Why we picked it: This trendy phone accessory sticks directly to their phone or phone case, making it easy to capture videos and photos hands-free.

The details: The 40 small suction cups adhere to smooth, clean surfaces like mirrors, glass, or ceramic tile. The double-sided accessory is available in 11 different colors.

Headshot of Alyssa Gautieri
Alyssa Gautieri
Associate Lifestyle Editor

Alyssa Gautieri (she/her) is the associate lifestyle editor for Good Housekeeping, where she covers all things home and interior design. Prior to joining GH in 2022, she wrote for publications including ELLE Decor, Chairish, BobVila.com, Unique Homes Magazine and LODGING Magazine, in addition to crafting product copy for home brands like BrylaneHome and VIGO Industries.

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